Hi everyone! I’m Laura O’Connell, a 40-year-old dog lover living in beautiful Cork, Ireland.
The story behind my business is rooted in the things that make me happiest: my love of animals, my passion for fitness, and the joy I find in capturing life’s everyday moments.
For as long as I can remember, I’ve been out walking with my dogs — through the woods, along the beaches, around the city — always snapping photos to hold onto those little slices of happiness. Whether it’s muddy paws after a long hike or the way the light falls across the River Lee during an early-morning run, I’ve always believed those moments deserve to be remembered.
One evening, while looking at my fridge (covered with snapshots held up by random souvenir magnets), it hit me: what if those keepsakes were the photos themselves? What if I could turn the memories of walks, adventures, and milestones into something beautiful and lasting?
That spark turned into this business: creating custom photo fridge magnets that help people hold onto the memories that matter — family moments, pet adventures, or simple snapshots of everyday life.
I’ve built this from the ground up here in Cork, blending my love for photography and design with my lifestyle of movement, nature, and animals. Every order is produced with care, from my home to yours, and I like to think of it as sending out little squares of joy to fridges all over Ireland, the UK, and beyond.
Whether you’re here to create a gift, celebrate a milestone, or just treat yourself, I’m so happy you’ve found your way here.
With love,
Laura